How To Turn Your Content Into A Profitable Business

When Tara Clark decided to create a monetized Instagram account in 2016, very few people were doing it or even thought it was possible. Tara saw the potential to use her professional experience in social media and build a brand centered around motherhood. She took the brave step, and today Modern Mom Probs has more than 750,000 Instagram followers to go along with Tara’s successful blog, book, and clothing subscription service.

You can watch the video of our full discussion below or just listen to the audio version as a podcast. If you want more content like this you can subscribe to our Youtube channel.

Click below to play or go here to listen on your favorite platform.

Social media is a powerful tool for creating and growing a brand. But Tara warns that there’s more to it than just posting nice pictures and witty captions — content creation involves countless hours of planning, editing, coordinating outside help, working with brands, building a community, and more.

At the heart of growing social media presence is community. Tara says it’s called social media for a reason because it allows people to connect with and engage with others. When Tara started her social media brand five years ago, she found a group of other entrepreneurs who supported and shared each other’s content. That community gave her the tools and insights to grow her brand and helped her find more success than she would have on her own.

Tara acknowledges that there is a certain amount of luck to social media, especially when a post goes viral and brings in tons of new followers. But her best advice is to engage with people by having fresh content that resonates with them. When people see content they can connect with and that is valuable to them, it brings them together and builds a strong community they want to share with others. Tara’s account started as a place to share jokes and memes about motherhood but has expanded to also include inspirational and educational mom-related content. Offering a wider variety of content and expanding into video has helped her brand grow. Creative content that stands out can catch people’s eyes.

We frequently get asked things like: What do we use for courses and email marketing? What platform do we use to find people to join our team? What tools do we use for project and task management? Where do we host and publish podcasts and how do we transcribe them? And More. Well, we just put together the Entrepreneurs’ Online Business Toolkit PDF which will give you a complete breakdown of the tools we use to run our 7-figure businesses and how we use them. Click here to grab a copy, it will be an invaluable resource in your entrepreneurial journey!

http://bit.ly/byobbiztoolkit

Tara also recommends putting your content everywhere. Repurposing content by putting the same image or caption in your newsletter, blog, Instagram page, etc., maximizes your work and effort while also ensuring the content is seen by more people and can have a greater impact without a higher cost.

There’s no better place for full-time influencers or entrepreneurs looking to build their brand than social media. Growing your social media presence doesn’t happen overnight, but with consistent effort and community-building, you can see strong results over time.

https://podcasts.apple.com/us/podcast/the-be-your-own-boss-podcast/id1504021456
http://podcasts.google.com/feed/aHR0cHM6Ly90aGViZXlvdXJvd25ib3NzcG9kY2FzdC5saWJzeW4uY29tL3Jzcw?sa=X&ved=2ahUKEwjkiPbu2NDvAhWOz4sBHSdQCDYQ9sEGegQIARAH
https://open.spotify.com/show/1d2ORQplUB2qq8x3RZMFzL

If you enjoyed the article and want more content like this here’s what you can do:

  1. Subscribe to The BYOB Podcast Newsletter to get notified when a new episode comes out (once a week).
  2. Listen to episode 92 of the podcast where we talk about these things in much more detail including sharing our personal stories.
  3. You can also connect with us on Facebook, Instagram, Twitter, Youtube, and Linkedin.
  4. If you’re interested in sponsoring or have suggestions for the show, you can send us an email at morgans@byobpodcast.com.

--

--

--

Husband and wife entrepreneurs; authors, keynote speakers, parents. We teach you how to #BeYourOwnBoss

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

MY EXPERIENCE AT THE PRE-MEST DIGITAL MARKETING TRAINING

Why don’t Vietnamese companies use social media in a crisis?

5 Things To Do Before Starting Your Sponsored Content Campaign

How To Find your Niche In Real Estate And Connect With Your Ideal Client.

How To Become A Successful Blogger- here are some tips

Build this and you create expert positioning

How We Set Our Marketing Goals At Drift For 2017

Brand New Name by Jeremey Miller

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Be Your Own Boss Podcast

Be Your Own Boss Podcast

Husband and wife entrepreneurs; authors, keynote speakers, parents. We teach you how to #BeYourOwnBoss

More from Medium

Why Every Small Business Needs a Good Writer

5 Tips for Social Media Marketers in 2022

Why potential clients are ghosting your DM’s

Deleting LinkedIn Recommendations