Embracing Vulnerability as an Entrepreneur

Business acumen and a strong product are important for entrepreneurs, but one of the greatest and often overlooked strengths of entrepreneurs is vulnerability.

Kiah Twisselman Burchett didn’t set out to be an entrepreneur. But as she began sharing her health journey and honest experiences while working a full-time job, people became interested in following in her footsteps. Her life coaching company, Coach Kiah, was soon born.

You can watch the video of our full discussion below or just listen to the audio version as a podcast. If you want more content like this you can subscribe to our Youtube channel.

Click below to play or go here to listen on your favorite platform.

Kiah believes vulnerability is one of the most important skills for entrepreneurs. Customers need to feel connected to the brand and the person behind it, no matter what product or service you sell. Too often entrepreneurs think they are supposed to be the experts and have everything figured out. But being vulnerable and showing the human side to a business creates a community of customers who connect with the entrepreneur on a different level.

Along with vulnerability comes storytelling. People resonate with stories, and being able to share honest and vulnerable stories shows customers and potential customers what things are like behind the scenes. Strong stories build connections and give a face and human feel to the business. Social media makes it possible and easier than ever to share authentic updates through a blog, Instagram, YouTube, or many other channels that meet customers where they are.

We frequently get asked things like: What do we use for courses and email marketing? What platform do we use to find people to join our team? What tools do we use for project and task management? Where do we host and publish podcasts and how do we transcribe them? And More. Well, we just put together the Entrepreneurs’ Online Business Toolkit PDF which will give you a complete breakdown of the tools we use to run our 7-figure businesses and how we use them. Click here to grab a copy, it will be an invaluable resource in your entrepreneurial journey!

http://bit.ly/byobbiztoolkit

Kiah says bringing customers along and making them part of the story is incredibly powerful. That often requires getting outside your comfort zone and showing parts of the business or your life that are messy and imperfect. But as Kiah says, stories are what allow customers to see themselves in the entrepreneur and business and are one of the most powerful things you can do.

Embracing vulnerability and sharing stories can be intimidating. Kiah recommends giving yourself permission to start where you are with what you have. You might not have the biggest business or fanciest life, but embracing the journey of entrepreneurship and sharing it can be hugely beneficial to your brand and business.

https://podcasts.apple.com/us/podcast/the-be-your-own-boss-podcast/id1504021456
http://podcasts.google.com/feed/aHR0cHM6Ly90aGViZXlvdXJvd25ib3NzcG9kY2FzdC5saWJzeW4uY29tL3Jzcw?sa=X&ved=2ahUKEwjkiPbu2NDvAhWOz4sBHSdQCDYQ9sEGegQIARAH
https://open.spotify.com/show/1d2ORQplUB2qq8x3RZMFzL

If you enjoyed the article and want more content like this here’s what you can do:

  1. Subscribe to The BYOB Podcast Newsletter to get notified when a new episode comes out (once a week).
  2. Listen to episode 85 of the podcast where we talk about these things in much more detail including sharing our personal stories.
  3. You can also connect with us on Facebook, Instagram, Twitter, Youtube, and Linkedin.
  4. If you’re interested in sponsoring or have suggestions for the show, you can send us an email at morgans@byobpodcast.com.

--

--

--

Husband and wife entrepreneurs; authors, keynote speakers, parents. We teach you how to #BeYourOwnBoss

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

7 Reasons Creators Should be Using Email Marketing to Grow Their Audience

NFT NYC Awards

What Website Services to Use for a Bookkeeper Payroll Company

Career Opportunities

Revolution in e-commerce using AR

The LAST Online Business Training You Will Ever Need! (Review & 5 FactsYou Need To Know)

How Artificial Intelligence is changing the game for Social Media

5 incredibly useful communications tips for small businesses

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Be Your Own Boss Podcast

Be Your Own Boss Podcast

Husband and wife entrepreneurs; authors, keynote speakers, parents. We teach you how to #BeYourOwnBoss

More from Medium

Top Ten Guest Blogs of 2021

Achievable — One Valley Pitch Event

Scale Your Business With Little to No Budget

Figure it Right, Find a Thriving Path for your Journey as a Small Tech Business

figure it right book